PUMA presents INSPECTOR, a system for children’s shoes; the mid-sole window enables growth to be monitored.
1990
puma presents inspector, a system for children’s shoes; the mid-sole window enables growth to be monitored.
puma athlete, german midfielder lothar matthaus captains germany to the country’s first world cup title since 1974. he is then voted ‘european footballer of the year’, ‘world footballer of the year’, and ‘world sportsman of the year’.
1991
puma introduces its high-tech puma disc system sports shoe.
puma enters into an exclusive partnership with pittards, a premier leather manufacturing company based in england.
1992
puma sponsored football team, werder bremen, wins the uefa european winners cup in lisbon.
at the barcelona olympics, heike drechsler (long jump), dieter baumann (5000m), both of germany, and great britain’s linford christie (100m) all clinch gold medals wearing puma
spikes.
puma increases its capital by dm 20 million; share capital amounts to dm 70 million.
1993
jochen zeitz is appointed chairman and ceo.
phase i of puma’s long-term corporate development plan is initiated whereby the aim is to restructure the company and establish a solid financial footing.
proventus/aritmos b.v. become majority shareholder.
at the track and field world championships in stuttgart, germany’s heike drechsler, jamaica’s merlene ottey, linford christie and colin jackson (both of uk) – together ‘puma’s
fantastic four’ – all win gold medals. colin jackson (110m hurdles) also sets a new world record 12.91s that has not been broken until today.
puma team werder bremen wins the german football championship.