10
Nov
2009
PUMA launches Phase IV of its long-term oriented business plan.
200 puma ferrari 6
puma launches phase iv of its long-term oriented business plan. in phase iv, company expansion, puma has the long-term mission of becoming the most desirable sportlifestyle company.
to kick-off phase iv puma starts majority owned joint ventures together with former license partners in japan (apparel business), china/hong kong, taiwan and argentina and turkey and founds fully owned subsidiaries in india and dubai for the puma ferrari middle east region.
in march, puma launches its new golf collection. puma golf offers performance footwear, apparel and accessories and select lifestyle pieces for men and women that enhance game and style.
puma and the charity campaign united for africa announce the start of their joint partnership.
puma is with twelve teams the dominant kit supplier at the world cup in germany: italy, czech republic, puma poland, switzerland, paraguay, saudi arabia, iran, as well as the five african teams ghana, angola, togo, ivory coast, and tunisia. puma has gained brand visibility throughout 56% of the tournament, making puma the most prominent brand in terms of visibility.
for the first puma speed cat time in company history, a puma sponsored national team wins the word cup championship: the squadra azzura from italy beats france 5:3 after penalty shoot outs on july 9th in berlin and is crowned world cup champion for the fourth time.
puma is one of the main sponsors of the athletic european championships in g?teborg for the first time.
puma is being included in the dow jones sustainability index on september 18th. the s.a.f.e. concept is a specific tool puma developed to continuously improve social and environmental standards
puma announces collaboration with world renowned dutch designer puma marcel wanders.
with the opening of a new store in manhattan’s union square, puma introduces the launch of the new puma store design.
puma and ducati, the world’s premier motorcycle manufacturer and one of the top moto gp teams announce a new cooperation.
puma forms an alliance with the american photographer david lachapelle.
puma and the cameroon football association (fecafoot) have announced a long-term extension to their partnership initiated back in 1997.