9
Nov
2009
puma company history V
puma company history v
1997
phase ii of puma’s long-term development plan starts. its aim is to reposition the brand through investment in marketing and product development.
puma’s new italian subsidiary starts operations.
puma’s first joint venture is established in chile.
puma achieves the fourth consecutive record result in operations.
the us film and production company monarchy/recency enterprises acquires shares from proventus ab and increases its shareholding in puma to 25 %. thus, it becomes the company’s
new majority shareholder.
puma cell football: the first football shoe to feature cushioning technology without featuring a midsole is unveiled.
1998
as the first sports brand, puma merges sports and fashion and enters a co-operation with designer jil sander. puma and jil sander jointly launch a footwear collection.
puma signs a sponsoring agreement with serena williams and also officially sponsors the corel wta tour.
puma successfully places products in hollywood movies such as ‘city of angels’.
in football, puma boots appear on the feet of 23% of the players that make an appearance at the world cup in france.
puma partners up with north carolina super basketball talent vince carter who will soon go on to join toronto raptors in the nba draft.