30
Oct
2009
Buy cheap puma shoes online!
the campaign doesn’t stop with the employees, either. in the seven participating stores and online at in a designated employees only section, puma will encourage shoppers and fans to share their thoughts. at the puma stores in boston (newbury street), chicago (n. rush street), houston (galleria), los angeles (third street promenade), miami (aventura mall), new york (soho and union square), and san francisco (market street), shoppers will be able to grab their own poster board and marker and write their thoughts, which will be displayed throughout the week at the each puma store. everyone participating will be photographed, just like the employees in the campaign, which can then be uploaded to their facebook profile. every week, the puma employee featured in the campaign will choose the best photo and saying in their store – the winner will receive a puma gift and be a featured fan on puma’s facebook page.
in each city, puma and their featured employees will also host a wide variety of in-store and off-site events and activities inspired by the puma employees and encouraging locals to speak their mind. from local city guides highlighting the employees’ favorite spots to scavenger hunts where consumers need to take a photo mimicking the campaign, puma will invite consumers to get to know the brand, and their employees and as well as engage in the program. puma’s facebook page will also feature more details and insights from each of employee, allowing consumers to get to know them, learn about local hot spots in each neighborhood and follow their whereabouts throughout the campaign.